Tone of voice and messaging with Bold scandinavia.

Checkout.com is a global powerhouse in digital payments, recognised as Europe’s most valuable fintech startup. They provide seamless, secure, and scalable payment solutions for businesses all over the world, including major brands like Netflix and Pizza Hut, Interflora and Vinted.

In other words, this brand is seriously committed to high performance. 

Checkout.com are all about making even the most complex transactions feel seamless and responsive. And the new brand reflects this, with a streamlined, accessible identity designed to cut through complexity with precision . 

I worked closely with Checkout.com’s writing team to create a tone of voice that embodied performance in a way that’s accessible and uncomplicated, and hard-hitting when it needs to be.