Brand voice for epidemic sound with Bold scandinavia

Global soundtracking platform, Epidemic Sound, were known for providing a transactional audio library. But they were on a journey to become an innovative partner for creators. They needed a brand that could look, move, and speak like the creative collaborators they really are. 

The flexible identity is inspired by their users’ creativity and infused with fun and feeling at every turn. Eclectic collages, inspiring imagery, emotional storytelling. And cats. Lots of cats. 

I worked with their writing team to create a tone of voice that could reflect the boundary-pushing creativity of their users with the ease and collaborative nature of the platform. We played with rhythm and rhyme, structure that riffed off manuscript paper and yes, there was quite a lot of onomatopoeia.